Programs for 2011-2012
Networking Night with Bill Engler Touching Upon Building Your Own Brand
6-7:30 pm at Trio, North Summer St, Edgartown
MVWN welcomes you back at our annual social networking evening-with a
brief, fun "cocktail" program with international branding expert Bill Engler.Bill, who will be a guest speaker in March on a full-blown program on
branding, will do a quick historical tour of the evolution of branding: where
we've been, where we're going, and seven steps to building your own brand.
Bring a friend and reconnect with the group. This is a free event open to all
members and non-members. No registration is required.
Creating A Successful Web Presence
6-8:30 pm Whaling Church, Baylies Room
Graphic designer Kathleen Forsythe, website programmer Heather Goff, and
social media marketing expert BZ Riger discuss the “Whys, Whats, and Hows”
of creating a successful web presence. Learn about the different choices available
for building your online brand, and how to communicate successfully with your target
audience. Graphic designer Kathleen Forsythe, website programmer Heather Goff,
and social media marketing expert BZ Riger discuss the “Whys, Whats, and Hows” of
creating a successful web presence. Learn about the different choices available for building
your online brand, and how to communicate successfully with your target audience.
November 15
11:30-1:30 pm Whaling Church, Baylies Room
Now that we you have achieved the difficult task of starting your own business
(or are thinking of doing so), you may be asking yourself when or even if it is time to grow
your business. Joan Chaput, a CFO with a large and successful off-Island business, will
explore the differences between the roles of an entrepreneur and a business manager. This
workshop combines strategic tools for forecasting growth, understanding cash and funding,
and even a bit of soul searching into your personal connection to your business.
5:30-7:30 Whaling Church, Baylies Room
Is your inner mermaid shivering with the mid-winter blues? Has stress dehydrated your
playful creative nature? Swim through winter with the help of some fresh ideas from
artist/writer Margot Datz, author of A Survival Guide for Landlocked Mermaids, who will
reprise a weekend workshop she did this summer at the Kirpalu Center for Yoga and Health.
Wear comfortable clothes.
Brand Positioning
A hands-on workshop outlining how to build and position your brand for growth. Internationally
recognized brand and marketing expert Bill Engler will lead a fast-paced work session
utilizing real world examples to outline brand development methodologies and
industry best practices.
Engler is the founder and chief brand psychologist of BrandFriends., a boutique business
consulting practice focusing on assisting Island entrepreneurs in building profitable
businesses with sustainable brands. In addition, Bill is a principal at the New England
Consulting Group, a premier marketing management consulting firm.
AprilSpecial Program
A business guide for healing/wellness providers.
Sherry Sidoti, owner of Fly Yoga, will direct a special program aimed at yoga teachers,
massage therapists and others who often work alone and may need guidance on how to
look at themselves as business people. Learn how to value your time and capitalize on
your business assets.
1-4:30 Whaling Church, Baylies Room
A 3-hour interactive Google workshop on how to use Google tools to reach more
customers, understand what customers are searching for, and operate more efficiently.
This seminar is ideal for businesses that are new to online advertising as well as existing
AdWords customers who want to get more results from their online advertising investment.
Presented by Tammi Jacobsen, business advisor with the Massachusetts Small Business
Development Center Network Southeast Regional Office.
Members: $35 Pre-Registered
Non-Members & all walk-ins: $50
May: TBD Time & Location
Peace and Plenty:
Finding Your Path to Financial Serenity
By Bestselling author Sarah Ban Breathnach